Intensified Competition in Ultra Flagship Models, Some Brands May Pause New Releases

February 12, 2025

The competition for Ultra flagship models has intensified, with features like 1-inch sensors and high-pixel telephoto lenses becoming standard. However, some manufacturers are considering pausing new Ultra models due to low sales shares. OPPO has confirmed it will continue with its Ultra series, with stable sales and upcoming models focusing on enhanced photography. The future success of Ultra models will rely on technological innovation and strong brand strategy.

OPPO, Ultra, smartphone